How can Marketing mix model help Manchester United build its global brand? Essay

The main purpose of this typography is to introduce the definition of en claimment and to analysis the advantages of it. The report comprises several advantages of franchise in almost every aspect, which endure been turn up to be essential and reliable. By this mean, the ratiocination could be drawn that it is the best appearance to run an international business by franchise. 2. 0Introduction Franchise, is an authorization granted by a government or company to an several(prenominal) or group enabling them to go for out specified commercial activities. For example, McDonalds is one of the most famous cross franchising.As the franchisor, McDonalds gives the right to the franchisee, as nearly as sell McDonalds related products to someone who is willing to place up his own business. The license symmetry demands McDonalds to persist in manufacturing or direct ways and the quality of the good. This is a settlement that can suit both(prenominal) parties pretty well. Under a Mc Donalds franchise, McDonalds owns or rents the position and the construction of restaurant. The franchisee buys the parts, the equipment and the right to manage the franchise in next twenty years.To confirm coherence throughout the world, all franchisees must habituate standardized McDonalds menus, branding, administration systems and programme layouts. 3. 0Main Section 3. 1 Justify of the fictional character Bernd Helmig is Full Professor, Chair and Head of division for Business judicatory, Public & Non profits prudence at the University of Mannheim (Ger some(prenominal)). Besides he acts as Academic Director for Exe foreshortenive knowledge of Mannheim Business rail. He was Visiting power Guest at Harvard Business School (Boston, Cambridge/Mass. ), and Visiting Scholar at the University of Edinburgh (UK).His look for interests cover fields such as Nonprofit Marketing, Fundraising, Social Marketing, Failure of NPOs, and bodily Social Responsibility (including Corporate fine-looking and Corporate Volunteering). Tansev Geylani graduated from University of Pittsburgh. He has such grades as PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004,MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002 MBA, Koc University and 1999 BS in Mechanical Engineering, M. E. T. U. , 1997. Tansev Geylani joined the Katz capability in 2004.His research interests include statistical distribution channels, retailing, product line strategies, information sharing, merchandise & antitrust, media competition, and user-generated content. He was named Marketing Science plant Young Scholar in 2009. a nonher(prenominal) awards he received include guidance Sciences Distinguished military service (2009 2011) and Meritorious Service awards (2012), the Katz Excellence in Research Award (2009), and the Katz Excellence in Teaching Award (2008). Alanson Minkler work as an Associate Professor, Economics for University of Connec ticut at Storrs Mansfield.His subject areas include Economic Rights, resource Economic Decision-Making. He also has degree like Ph. D. University of California-Davis, 1988 and B. A. University of California-Berkeley, 1981. His initial interests centered on worker contributions and motivations in firms, with particular taper on labor-managed and franchised firms 3. 2 Advantages of Franchise be your own boss The franchisor regularly checks the standards of service, quality, protect and cleanliness of the franchisee (Minkler, A. , 1990).The franchisee who gets all the cooking and support from franchisor is operating his or her own business so has overmuch to lose as well as gain, which motivates them a lot to see to succeed. Lower failure rate at a time you use a franchise, you are buy a developed concept that has been successful. Figures visualise that franchisees stand a much punter opportunity of success than people who get off the ground independent businesses independen t businesses count a 70 to 80 percent ascertain of NOT last the first few critical years while franchisees have an 80 percent chance of surviving (Michael M.Coltman, Franchising in Canada Pros and Cons, Self-Counsel Press). Intensive initial reproduction The franchisor has the duty to go full-time training program which includes three stages to franchisee (Tansev G, 2004). Firstly, it starts with working in a restaurant, wearing the staff uniform, preparing for nutriment and cooking. Secondly, it concentrees on areas such as team twist, business management, handling customer enquiries and leading skills.Lastly, the trainee learns about stock control and ordering, healthy side of hiring andemploying staff and profit and passing play accounts. These training methods are proved to be absolutely essential. Marketing help Franchisee could win from the conjure companys marketing programs, according to Entrepreneur. com. The marketing and advertising advertisements created by the franchisor leave franchisee with more time to focus on the daily operating of business. This is a win-win for both parties. It helps increase sales by means of franchise, which, on the other hand, allows the parent company to collect more fees. (Bernd H. 2008) free burning supportIt recognizes that the success and profitability of many international chain brands are inextricably linked to the success of the franchises (Minkler, A. , 1990). A passing qualified group of professional advisers offer continuous support on everything from human being resources to computers and accounting. The field adviser can rifle a valuable business teammate and a sounding board for ideas. Guaranteed grime In most cases, a franchise parent company would guarantee franchisee a predetermined stain and assist it in succeeding in that field (Tansev G, 2004).Territories metamorphose depending on the company which is worked with, but not having to compete with another franchise billet from the s ame company in territory can help to generate revenue. 3. 3 Shortages of Franchise One major business for a new business is predicting how much business it might enjoy, running the essay of either cashflow problems or the difficulties associated with overtrading. The turnover and profit from any outlet will vary, depending on a wide range of internecine and external variables.Each franchisee is expected to crawfish a positive approach to building up sales, although an average rate of recidivate of over 20 percent is chiefly expected over the lifetime of the franchise. When it comes to scratch line a business, many people call of buying a franchise as a shortcut to success (Bernd H. 2008). spot there is some truth to this, not all franchises are created equal, and not everyone is cut out to be a franchisee. 4Conclusion By specific descriptions of many advantages of franchise and equation them with its drawbacks, we can make the conclusion that franchise is the best way of i nternational business.