Marketing aspect Essay Example for Free

Marketing aspect Essay The management of Head’s Up is moderately efficient. They have accommodating and friendly personnel who provides the needs of their customers wherein they will ask what services they want to avail and instantly accommodate them. They have well equipped facilities and modern equipment that pave the way for more efficient ways of providing services for the customer’s convenience. E. SUPPLIERS The business supplier is from Luzon specifically Manila where they are exclusively supplying the treatments and medicines as well as other needs that they have to Head’s Up. Atty. Raymond said that they paid high to their supplier for exclusively purposes wherein they have a stall for the products that the supplier has at Ever Mall building 2nd floor. F. MARKETING MIX Place One of the most important aspects to consider for a business is its location. Wherein there are number of factors that need to be considered these are the customer needs and the employee needs such as customer convenience, parking, and accessibility. Head’s Up is located at 21 Silliman Avenue, Dumaguete City. Head’s Up location is considered as a strategic location knowing the fact that it is near to its target market which are the young professional, students, the foreigners and the walk-ins. Service Head’s Up being in a beauty industry offer the utmost service to the customers for it is the reason for its existence to give customer a great service and convenience that would give its customers a reason to come back. Promotion Promotion of a business establishment is important for it helps in positioning its image to its target market. Advertisement of an establishment is one way to garner publicity; Heads Up was launch in Metro Post newspaper and was later introduced in Negros Chronicles News and tied-up Radio station here in the City. Other than that Atty. Raymond told us that nothing more is effective to the word of mouth to its customers. Price The rates of their services are based on the price of the treatments and other medicines they use and also the services are priced in such a way that they compare themselves to the rates of their competitors. Head’s Up also offer 10% off to all services to its VIP cardholders and they also have happy hours to their SPA services specifically the Full Body Massage from 2pm-6pm wherein the price differ from its regular rate. Since one of their target markets are the students they also offer a student price range which is cheaper than the regular price. While in barbershop services they have this â€Å"Blowout† day every Tuesday wherein they price their haircut service half to its existing price. The following are the services and their corresponding rates of Head’s Up Barbershop, Salon and Spa. G. COMPETITOR’S ANALYSIS Competitive analysis plays a vital component in every business which made the owner aware the competition happening between its competitors. The following are one of the competitors of Heads Up Barbershop, Salon and Spa: Carlo Reyes Beauty Salon located at Perdices Street, Dumaguete City Cuttin’ Loose Hair Nail Studio located at Portal West Bldg. Silliman Avenue, Dumaguete City, Negros Oriental. Art Box located at Sta. Rosa Street, Dumaguete City. David Salon located in front of Spanish Heritage San Jan Street, Dumaguete City Jade Spa Massage located at San Jose Street, Dumaguete City Grand Royal Spa located 2nd floor RM Building, North National Highway, Bantayan, Dumaguete City. These are the establishments which are considered the most competitive in the Beauty Industry and Spa industry wherein these businesses have already establish a name towards to their respective services.

Governments Role In Conservation Of The Environment Environmental Sciences Essay

Governments Role In Conservation Of The Environment Environmental Sciences Essay Wide spread on climate change and global warming has been immensely forced the nations to the sustainable development. Environmental challenges in various bio diversity in balances has been wide spread more over the world. Improper Land Use Planning and Bio diversity in balances to the Conservation of Micro ecosystems is challenging to whole nations. Sri Lankan challenges however have been land degradation due to Soil Erosion, depletion of Coastal Resources, Waste Disposal, Loss of Biodiversity and Inland water Pollution, from where Sri Lanka is poor on waste disposal as a matter of priority. Some LAs, NGOs, the private sector have initiated waste treatment practices such as composting of waste at household level, recycling of waste materials, incineration and landfills. International conventions protocols treaties on environment has been keeping strength to conservation prevention of the environment. Role of government as the policy maker is crucial in the context of conservation prevention of the environment. In Sri Lanka post conflict era has been the Elysium for the sustainable development. Various naming programs authority bodies urge to impose policies practices on conservation prevention of the environment. While laws policies imposed, Sri Lankan government is boosted on all the blooming programs.. However common conflicts on human nature issues still and prevailing situation in most of the rural areas. Also government should consider on the international bodies come in the face of nature lover whether they have the genuine interest or other motives Most importantly, the government should be very careful whether it would affect the sovereignty of the country. Many more responsibilities to be taken and practices to be monitored by the Sri Lankan government to ensure conservation and protection of the environment. Introduction Environmental conservation is the maintenance of the habitat, or preservation of the environment. Environmental protection is a practice of protecting the environment, on individual, organizational or governmental level, for the benefit of the natural environment and (or) humans. Due to the pressures of population and our technology the biophysical environment is being degraded, sometimes permanently. This has been recognized and governments began placing restraints on activities that caused environmental degradation Global warming climate change is in a whistle blowing topic in the present world. By decades passed by all the high powering technological movement has vastly blind the human nature and the future resources remain in the world. While men stepping in to the moon by one hand on the other hand vastly destructing the natural environmental balance. Though all the regulation bodies trying to get into the one table to get on unite on the conservation protection of environment, some the main world hasnt been able to pull their genuine effort towards the reality, as an example British petroleum oil leakage is a significant moment where invaluable marine species has been polluted destroyed due to the oil leakage. Increasing human pressure on the environment increases the counteraction the quest for designation of more land and sea areas for protection. The boosting trend of designating more sites of protection has been noticed in the last years in the world. The area that could be designated as protected to balance the economic pressures is becoming scarce. Identified key challenges in this sector have been mainly broad down as follows. Environmental Challenges Today the challenges in this sector have been identified materialize in all ends through out the world. Therefore number of environmental threats challenges is on the air Improper Land Use Planning Inappropriate planning of usage of Land Depreciation of Forest Cover (Deforestation) Reduction of remaining forests Land Deprivation ( Soil Erosion, River Sedimentation; Desertification,) Insufficiency of Drinking Water to the humans Environmental Pollution (Air, Water Soil ) Loss of Biodiversity ( Degradation and loss of Natural Habitats ) Ozone Layer Reduction Green House Gas Emission and Climate Change Natural Disasters and Earth Slides Lack of Responsibility towards Values Accounting of Environment Increasing risk to rare species Unsound Management of Natural Resources Unsustainable Development Activities (Unsuitable Agriculture Expansion and Settlements) Misuse of sea coral reef and inland earth mining. Uncontrolled Mining of Sand and other Minerals Spread of Alien/ insidious Species Introduction of Genetically Modified Organisms Hard, unsafe and Industrial Waste generation Health Hazards Related to Environment Pollution. Wildlife reduction In the context of the above unbeatable challenges human beings have been more more victims of the nature. As an example Tsunami 2004, damaged mostly South Asian countries. Therefore it should be the one and only challenge where all nations fight for. From from the Eighteenth century to the Twentieth globally known practices regulations have been imposed. International conventions, protocols treaties on environments have been powering bodies of this. International Conventions, Protocols Treaties on Environment Convention on Wetlands of International Importance Especially As Waterfowl Habitat (]971) Convention concerning the protection of the World Cultural and Natural Heritage (1972) Convention on International Trade in Endangered Species Of Wild Fauna and Flora (1973) Convention on the conservation Of Migratory Species of Wild Animals (CMS 1979) United Nations Convention on The Law Of the Sea Vienna Convention for the Protection of the Ozone Layer (1985) Montreal Protocol on Substances That Deplete the Ozone Layer (1987) Basel Convention on the Control of Trans boundary Movements of Hazardous Wastes and Their Disposal (1989) Convention on Biological Diversity (1992) United Nations Framework Convention on Climate Change (1992) United Nations Convention To Combat Desertification in Those Countries Experiencing Serious Drought And / Or Desertification, particularly In Africa (1994) International Plant Protection Convention International Convention for the Preservation of Pollution of the Sea by Oil Convention on the Continental Shelf Convention on the high seas International Convention on Civil Liability for Oil pollution Damage International Convention Relating to intervention on the high seas in cases of oil pollutions casualties The International Convention for the Prevention of Pollution from the ships (MARPOL)- 1973 Bio safety Protocol ( Cartagena) Stockholm convention on Persistent Organic Pollutants (POPs) Key Challenges for Sri Lanka Land Deprivation Due to Soil Erosion Agriculture the major contributor to the Sri Lankan GDP is affected by the degradation of land due to soil. From the total lands usable Land area is about 31% only . Production based on Land to GDP has declined to 18% compared to 26% in 1978, due to expand action of the economy. Many agricultural practices of past and present have reduced the productive capacity of soil and land in the country. Some direct and indirect factors, that add to soil erosion, are : Traditional cultivation Methods ( Chena cultivation) Insecure land occupancy with alteration of cultivation methods also causes ruin of land because land is broken down to number of plots without considering the conservation measures. The increasing rate of clearing forestry cover. Some of the crops cultivation in the hill country such as potatoes, tobacco and vegetables has led to severe erosion. Fast developments on infrastructure. Reduction of Coastal Resources Sri Lankan beaches are blessed by coastal resources where ecological processes of both land and maritime environments become interlinked and are influenced by human activities. Minus impacts on the coastal resources include: Erosion of coastal area (about 1 meter per year) due to river daming, sand mining, collection of coral rubble and removal of coastal vegetation) Reduction of flood buffering capacity of mangroves, in lagoons. Removal f coral reefs as a result of human activities and increased sea temperature. Unplanned fishing practices. Infrastructure construction. Loss of Biodiversity Loss of biodiversity is due to several pressures arising from the following activities: Population increase and conversion to other land uses Removal of materials/species from the wild Competition between foreign species and native species Lack of understanding of scientific management Under-valuation of biodiversity Inequity in ownership, in balance distribution of benefits to community Legal and institutional systems that promote activities detrimental to biodiversity conservation Environmental interlinking system known as Bio diversity is mainly reduced due to ruining of natural eco system, loss of genetic species material. Waste Disposal Number one conflict in Sri Lanka is today the waste management. Especially urban areas are flooded with waste. Lack of management of the authorizing bodies and also the human behavior and attitude towards the waste disposal is very poor in main city limits. This risk has cause major health issues where number of people has been killed by dengue recent months. Although many talks waste disposal is not only a governments duty. Government can implement policies formalize but the governing agencies has to over see the practical situations. Community has a major responsibility towards the solid disposals. Risk arises in the area where hospitals industries located. Governing agencies has major issue on lack of resources to overcome tones of waste mountain management. On the other hand during the rainy days urban areas are flooded within seconds due to poor waste management methods block of drainage system. This also causes pollution of ground water and natural habitats. Major issue is f acilitating insect breeding such as mosquitoes Inland water Pollution Misuse of agro chemical fertilizers has polluted inland water ponds, reservoirs, streams and rivers. Sri Lanka is proud on having man made reservoirs where most international engineers are surprised by the ancient technology we owned. Development in the industrial sites urban areas has caused water pollution in many ways. Recent International Conventions, Protocols Treaties on Environment Vienna Convention for the Protection of the Ozone Layer (1985) Montreal Protocol on Substances That Deplete the Ozone Layer (1987) Basel Convention on the Control of Trans boundary Movements of Hazardous Wastes and Their Disposal (1989) Convention on Biological Diversity (1992) United Nations Framework Convention on Climate Change (1992) United Nations Convention To Combat Desertification in Those Countries Experiencing Serious Drought And / Or Desertification, particularly In Africa (1994) International Plant Protection Convention International Convention for the Preservation of Pollution of the Sea by Oil Convention on the Continental Shelf Convention on the high seas International Convention on Civil Liability for Oil pollution Damage International Convention Relating to intervention on the high seas in cases of oil pollutions casualties The International Convention for the Prevention of Pollution from the ships (MARPOL)- 1973 Bio safety Protocol ( Cartagena) Stockholm convention on Persistent Organic Pollutants (POPs) Role of government By reasoning out the convention and protection of environmental issues it is the National governments who has important role in this context. Policy making to the powering agencies educating community many more activities lies on them.Internationaly most of the developing countries has imposed rules on clean environment. National government can impose rules policies while provincial authorities can practically implement the good environmental practices.International monitoring agencies also playing major role by funding environmentally sound projects. This has been the practice and it has been added to the accounting practices where feasibility reports are combine to a sustainability reporting. Environment protection is another important role where governments responsibility is to codify laws regarding pollution, convention and sustainable uses of natural resources. As the funding agent for low enforcement there role is immensely crucial. Though huge technical measures are been world spread on climate change global warming individual countries can contribute on their own to reduce the impact. Alternate energy generation projects are the new industrial practices which add numerous values to the enviromental issues. Now developing countries urge to buy carbon credits from poor countries where new economical intangible market has been created. This has lead to huge cash generation project, where timber plantation forestry cover of one acre would approximately generate US dollars 1000/ per year or so. Therefore ultimate governance lies on global interconnection of the countries. Developing risk management strategies are the other responsibility to a government where major natural disasters can be overcome by minimum damage to the community. Earth slides, floods, volcanoes, hurricanes other natural disasters can be estimated by professional bodies and necessary steps could be undertaken. As an example taking hurricanes : the U.S. National Oceanic and Atmospheric Administration (NOAA) The strongest hurricanes in the present climate may be upstaged by even more intense hurricanes over the next century as the earths climate is warmed by increasing levels of greenhouse gases in the atmosphere.USA is harshly criticized by the nations on emission of green house gases in the atmosphere. Common example is USA failed to respond to the Katrina Hurricane wrought on New Orleans: poor management plan for the natural disaster also illustrates the risk management strategies are very poor. Considering Sri Lanka though there were many issues facing and transforming after Tsunami disaster is some what appealing to the western world. By proper strategies imposed on natural disaster Sri Lanka too can win this unbeatable challenges within few years. Though we are blessed with the tropical climate our responsibility towards the environment is not linear. As an example compare to other countries we have comprehensive legal system on coastal zone management laws alone, to safe guard coastal resources. But the appreciable improvement has not bought due to lack of political will on taking effective mechanisms required for implementing and monitoring such laws. Sustainable Way Forward On the challenges Sri Lanks is facing through out there have been various community programs social activities going forward. While been a friend to the environment nation can be build in economically viable too. In the context of these ideas following programs has been imposed by the ministry of Environment. Pilisaru Waste Management programme Piyakaru Purawara Green Cities Programme Ran Derana Programme Gaja Mithuro Programme Wana Senasuna Programme Haritha Gammana Eco Village Programme Jeewa Jawaya Programme Dewa Jawaya Programme Haritha Niyamu Programme Hela Thuru Viyana Programme Major Policies Developed by the Ministry While urging towards the programs Sri Lankan government has imposed practical national policies aiming sustainability National Environment Policy 2003 This aims to promote sound management of Sri Lankas environment balancing the needs for social and economic development and environment reliability. It also aims to manage the environment by combining together the activities, interests and perspectives of stakeholders and to assure environmental accountability. National Forestry Policy 1995 This gives the clear direction to protect remaining natural forests of the country in order to conserve biodiversity, soil and water resources. The forests under the law enforcement of the Forest Department is being reclassified and placed under four management systems ranging from strict conservation, non-extractive use, management of multiple use forests for sustainable production of wood and management of forests with community participation. The National Policy on Wild Life Conservation 2000 The policy urge the commitment of the government to conserve wildlife resources through promoting conservation, maintaining ecological processes and life sustaining systems, managing genetic diversity and ensuring sustainable utilization and sharing of equitable benefits arising from biodiversity. It emphasis the need for effective protected area management with the participation of local communities. National Air Quality Management Policy 2000 The purpose of this policy is to maintain good air quality to reduce morbidity due to air pollution and in turn reduce national health expenditures. National Watershed Management Policy 2004 Policy aims to conserve, protect, rehabilitate, sustainably use and man ­age the watersheds while managing their environment characteristics with the involvement of people. Cleaner Production Policy 2004 The objective of this policy is to incorporate the cleaner production concept and practices into all development sectors of the country. To implement the policy sectoral policies were developed for health and tourism in collaboration with the Ministry of Health and Ministry of Tourism. National Biosafety Policy 2005 The policy on biosafety set the overall framework in which adequate safety measures will be developed and put into force to minimize possible risks to human health and the environment while extracting maximum benifits from any potential that modern bio technology may offer. National Air Quality Management Policy 2000 The purpose of this policy is to maintain good air quality to reduce morbidity due to air pollution and in turn reduce national health expenditures. National Policy on Wetlands 2005 This policy seeks to give effect to National Environment Policy and other relevant national policies, while respecting national commitments towards relevant international conventions, protocols, treaties and agreements to which Sri Lanka is a party. National Policy on Sand as a Resource for the Construction Industry 2006 This policy statement reflects Sri Lankas constitutional, international and national obligations, including the Mines and Minerals Act No. 33 of 1992, the National Environmental Act of 1980, the Coast Conservation Act of 1981 and other relevant legislation, regulations and policy statements. This dignifies the effectively manage sand resource on the construction and keeping a better reserve for future generations. National Policy on Elephant Conservation 2006 Widely knowing conflict of elephants enforced the government to implement this policy. This natural creature interconnected with Sri Lankas history, culture, religions, and even politics that it would be difficult to imagine the island without it. Therefore the present policy was developed to ensure the long-term survival of the elephant in the wild in Sri Lanka through the easing of the human-elephant conflict. National Policy on Solid Waste Management To handle the serious issue of solid waste management ministry recognized the need for a national approach to handle this. Therefore National policy on Solid Waste Management has been prepared to ensure economically feasible environmentally sound solid waste management for the country through provincial and local authorities. This policy focuses on areas to ensure environmental accountability and social responsibility of all waste generators, waste managers and service providers, to actively involve individuals and all institutions for sound solid waste management practices, to maximize resource recovery with a view to minimize the amount of waste for disposal and to minimize adverse environmental impacts due to waste disposal to ensure health and well being of the people and on ecosystems. Sri Lankan Implementing Agencies Department of Forest Conservation The Forest Department (FD) was established in 1887. Over the years many initiatives have been taken to minimize the rate of deforestation by effective application of the provisions in the Forest Ordinance. Department of Wildlife Conservation The Department of Wildlife Conservation (DWLC) was established in 1949 and entrusted with the overall conservation of fauna and flora of the country and the maintenance of its diversity. Central Environmental Authority The Central Environmental Authority (CEA) was established in August 1981 under the provisions of the National Environmental Act No. 47 of 1980, which was later amended in 1988 and 2000. Marine Pollution Prevention Authority Marine Pollution Prevention Authority contribute to protect the marine environment from ship based and shore based maritime related activity, to comply with International and national obligations by promulgation of laws and regulations. Geological Survey and Mines Bureau (GSMB) Geological Survey and Mines Bureau (GSMB) was established in 1993. It is mainly involved in promoting the conservation and management of the mineral resources of the country. It seeks to ensure that the mineral potential is realized for the benefit of the country and the minerals are extracted in an efficient, safe and environmentally sound way. State Timber Corporation The State Timber Corporation was incorporated in 1968 under the provisions of State Industrial Corporation Act No. 49 of 1957 for the purpose of extracting timber from the forests, conversion of such timber into sawn timber and finished products, sale of logs, construction of forest roads, operation of timber and firewood sales depots, and manufacture and marketing of any by-products from timber. Sri Lanka Wildlife Trust (WT) The Wildlife Trust of Sri Lanka (WT) is registered as a charitable Trust, in 1991 under the Trust Ordinance No. 1552 and the Code of Intellectual Property Act No. 52 of 1979. Conclusion While laws policies imposed, Sri Lankan government is boosted on all the blooming programs. However common conflicts on human nature issues still and prevailing situation in most of the rural areas. What we can think after all the authorites acts imposed? Some of the other issues created by the Convention Protection of Natural forests in Sri Lanka due to poor fund requirements. Therefore government should please the international bodies agencies to gain aid for the environmentally sound projects. Normally it is a norm that Sri Lankan government will not enforce forest conservation if it didnt come under a condition of a grant. But Non government agencies also impact some of our natural genetic resources by way of many projects developments. Some countries are strict on most of there genetic materials and keep the biodiversity sites under military support. As an example The killing of two Indonesian tribals who tried to enter to COMODO National Park is a popular story to show how they treat the people in biologically valuable sites. But some of the their approach of removing people from the forest and buffer zones are not an applicable option for Sri Lanka. In they recent past it has been noticeable while the laws regulations there people will act on the same manner where there need filled. Governement t therefore can be a practical partner in all ends take part on the conservation protection the environment where immensely keep pressure on the authoriting agencies to inject the attitude to the people. As a country we have to have policies and laws to protect the alienation of forest resources to stop pirating the genetic material, plant serum, plant species or the traditional knowledge. Therefore government should ensure above main objectives before entering into any agreement. Sri Lanka has many more way towards a clean nation. By overcoming spreading challenges on environments Sri Lanka is no sooner be the South Asian Miracle.

Healthcare Architecture Origin and Development

Healthcare Architecture Origin and Development Chapter 1: Healthcare Architecture History that Time Forgot To trace back the history of healthcare and hospitals were unknown as there were many evidences of origination for earliest hospitals across different continent, and all historical healthcare serve under as religious influenced. Physicians back than consists of religious figure from gods and witch doctor to monks and priest. Around 430BC, temples in Athens were dedicated to healing gods, Asclepius for treating the sick spread throughout Greece. These holy temples were known as the very first hospitals in the history of western civilization. Dream interpretations was the process of healing where priests would interpret the dreams visited by the god, is also known as incubation. Priest would take a holistic approach to treatment which include, mud, herbal remedies, psychotherapy massage, bathing treatments, set dislocated bones and opium to calm agony of patient which were prescribed according to the dreams they experience. One of the oldest architecture evidence of a healthcare centre which dated back to the 9th century AD at Mihintale, Sri Lanka were Buddhist monasteries. There is evidence of patient ward which measured 4m x 4m. These evidence Medicinal trough roughly 7 feet long and 30 inches wide have been found by archaeologist. It was suggested that it was used with mineral water and medicinal oil for hydrotherapy. Healthcare influenced by social environment Roman Warfare Era Many of mankinds greatest discoveries have been made within the frame of warfare. The Roman Empire was built upon the success of its legions, and the foundation of that success lies in the innovations and discoveries of Roman medicine in the battlefield. In the first century AD, the Roman Empire was in constant warfare with neighbouring country but the Roman legions did not have any organized medical units. It was only when the Roman Empire expanded to Greece that many Greek physicians came to Italy and Rome, because it was only during warfare that physician are able to practice and flourish their medical skill by performing surgeries and treating wounded soldiers. He who desires to practice surgery must go to war. Hippocrates (c. 460-377 B.C.) a famous Greek physician During the first and second century AD, Emperor Trajan established the Roman Military Hospitals, or valetudinarium after recognizing the importance of medical treatment to reduce wounded and sick soldiers during long military campaigns. Trained Roman medical officer would travel together soldiers To the battlefield and set up temporary groups of small tents and fortresses. Over time, the Roman ethic of military improvement reform temporary Military Hospital into permanent facilities. Roman military hospitals were originally built near river for the access of clean water and adequate sewerage for sanitation purposes. Later in order to have an effective army, the military hospital was incorporated into part of Roman fort architecture and were put near the other wall, so that soldiers could get treated and be back into the battlefield. The architecture of a standard Roman Military Hospitals is similar to most healthcare centre today, rectangular in shape and consist of four corridors connected by an entrance hall. Each corridors consists of number of small ward with ante room and large ward that holds three bed off the end. Other spaces in the valetudinarium include a reception ward, staff quarters, kitchen, dispensary, large hall and medicine facilities. Religion Influence Era But unlike modern hospitals, these military hospitals were only reserve for sick and wounded Roman soldiers as Roman soldiers were usually treated with respect and honour in daily life. Unfortunately, the poor receive no sort of medical care which raises the issue social stigma. Even slaves and gladiator receive medical care. After 310 AD, the concept of healthcare available to only soldiers and the rich changes when the Romans adopted Christianity as religion, which promoted a caring and social community, revolutionizing morality and social behaviour. Christianity contributed an immense role in expanding healthcare provisions for the public. Many churches and monastery were built not only as place for spiritual worship, but to cater for travellers, the poor and the sick. St. Basil of Caesarea founded the first large-scale hospital in 369 AD. The hospital consists of 300 bed to care for victims of the plague. It was during the late 8th centuries in the Dark Ages, which Emperor Charlemagne that a hospital must be built attached each cathedral and monastery. Benedictine Abbey of Cluny was founded in 910 became a dominant factor in hospital work. To help them as would Christ was the principle founded by the monastic hospitals. Patients ward would be placed near the altar The Cluny order had an enormous influence on the culture and Romanesque architecture during the time. The monastery was form by cloister of buildings to form an open central space. The cross shaped plan in the abbey was where patient ward were place, where light and fresh is easily penetrate into the whole plan. Patients is able to gain spiritual healing in assisting with their recovery in front of the altar. Danger of bad design Healthcare Architecture Hotel-Dieu was the oldest hospital in Paris founded in the 7th century situated next to the Seine river and serve originally as a refuge for the homeless and sick. It was during the 17th century, Hotel-Dieu became hospices where the poor and sick is treated. With 1,200 beds in total and over 100 beds in some ward, Hotel-Dieu was the largest hospital ever built at the time. Although being the largest hospital, the hospital was designed poorly. Most of the wards in Hotel-Dieu does not have adequate ventilation, it was also maintained poorly and unsanitary. During plague epidemics, it was the only place that provided healthcare facilities for the sick. The hospital was faced with problem of overcrowding when it requires to house 3500 patients at the same time during the period, which the hospital was inadequately able to provide. Up to six patients were force to share a single hospital bed and infectious airborne diseases were able to spread easily across the hospital. Poor architecture design combined with uncontrollable spread of disease resulted in a high mortality rate of one death in four patients. In 1785 numerous discussion, design modifications and reformation to the Paris hospital system were made when a large part of the Hotel-Dieu was burned down by fire in 1772. Dr Jacques Tenon was appointed with drawing up proposals for improving the hospitals of Paris. He visited forty hospitals during his time in England to detailed spatial, sanitary and administrative elements of it. During his visit in Greenwich, it was when Jacques Tenon paid unusual attention on the functions and service arrangement. Documenting every architectural element detail from dining rooms, cabins bed, woollen mattress, feather pillow, the distance between the corridors, fire precautions, iron doors, alarm bells and many more. Jacques Tenons published the book Memoirs on the hospitals of Paris based on his records. Jacques Tenon and Bernard Poyet (architect) came up for the design for the new Hotel-Dieu in 1785 next to Notre Dame Cathedral after the approval of scheme by the Academy of Sciences. The hospital introduces a circular design with wards radiating from the centre point. The design was prioritized on improving the ventilation and hygiene of the building. Although the radial design for the new Hotel-Dieu receive complimentary for its effort. The death rate remained unchanged in the hospital due to most of the citys serious accidents were admitted to the new Hotel-Dieu. There are still several issues regarding to the design of it. Radial design provides insufficient space to cater for all patient; ventilation and sun light is unable to penetrate efficiently into most of the wards room. The Turning Point of Hospital The modernization of hospital design began to flourish during the age of enlightenments. In the mid-18th century, hospitals were introduced to the pavilion design. With the improvement of medical facilities and knowledge, isolation and containing airborne infections has been the main focus in reducing mortality rate. taking the quest for the separation of pathologies and the desire to prevent contagion effects to the extreme The first Pavilion type hospital in England was the Royal Herbert Hospital designed by Sir Douglas Galton which was recommended by Florence Nightingale in 1865. Sidney Herbert which was the leader of War Office wishes to reduce military mortality rate of British veterans of the Crimean War. The main intention of the pavilion design was to improved sanitation, cleanliness and fire prevention. Semi- detached building separates the hospital into isolated complex. Each complex contains ward connected by a central corridor to all other parts of the hospital. All wards are raised from the ground to maximise cross ventilation (fresh air) and natural lighting (daylight penetration). The central complex is where the administration and services located. The pavilion plan spatial layout is an excellence respond to the lack natural ventilation and separation of contagious diseases. During an epidemic outbreak in the hospital, it is able to quickly shut down the infected block, isolating it from the rest of the building. The rectangular form of the Royal Herbert Hospital provides better efficiency in plate ratio maximizing number of wards in the hospital. The sharp decline in hospital mortality rates and rise in public health make the pavilion principle a trend for modern hospital design. Political Influence Healthcare Buildings In 1938 the Finsbury Health centre designed by Berthold Lubetkin was opened with his allegation that nothing was too good for ordinary people. The development of the NHS was an essential crossroads in British Social History, and the Finsbury Health Centre was that monument of a socialist idealism. Finsbury was once a thickly stuffed ghetto relieved by green space and filled with epidemic disease. Given the circumstances, local politicians were determined to redeveloped Finsbury into a model of social progress. Things had to be improved, housing, education, hygiene and health. The principle of Finsbury Health Centre was to make healthcare available for free at a single point of delivery and the spatial arrangement of the healthcare building was designed to accommodating many different kinds of medical treatment, as opposed to being scattered all through the borough. After six decades of National Health Service, many of Finsbury principle has been adopted which led to the belief of Ber thold Lubetkin that the building serves as an instrument of social improvement. The form of the Healthcare centre is design in a letter H with public spaces located in the ground floor plan. Core public spaces such as the reception, lecture theatre and services are located in the centre section of the building with ramped services provided from the garden entrance. Both wings on the side of the building are flexibly planned clinical accommodation with different healthcare spaces. The floor plates of the building is extended from ground floor to first floor. Emergency patients can access independently to the basement floor from the rear service courtyard. The building is built from reinforced concrete frame with glass block and curtain wall infill, tiled wall surrounds and asphalt roof. Built Environment Human Health The built environment influences health. As a species, humans need structures for physical shelter, as manifestation of social and cultural values, and as embodiments of spiritual and emotional needs. As population growth accelerates, the production of the built environment becomes more resource intensive, stressing indigenous building materials and methodologies beyond their sustainable capacities. Resource depletion, in turn, negatively impacts human health. Clinical medicine and public health do not always define health as the mere absence of disease. As stated by the World Health Organization (WHO) that a person health is define in the state of physical, mental, and social well-being. Architecture and planning can promote this broader conception of human health and well-being. In the nineteenth century, infectious diseases such as smallpox, tuberculosis, typhoid, pneumonia, and rubella were responsible for the majority of deaths. To a large degree, these could be, and eventually were, controlled through environmental and clinical public health interventions. Many of these health improvements were achieve through urban planning and zoning mechanisms, reflecting a close partnership among urban planning, public health, and allopathic medicine. Moving into the twenty-first century, a long-term chronic illness such as cancer, heart disease, and strokes began claiming the most lives. In the last twenty years, chronic respiratory afflictions such as asthma and sick building syndrome have emerged as widespread threats to public health. While we have created a large allopathic medical structure to deal with these issues, growing evidence indicates that a renewed partnership among urban planning, architecture, public health, and medicine will be necessary to prevent these illnesses before they occur. Case Study Gaviotas Hospital If humanity is to survive, we must move out of the cities, and learn to live sustainably in areas where people have not tried to survive before. Paolo Lugari Introduction Colombia as a country surrounded by strife and harsh condition like violence, drug trafficking, sickness, gun wars and poverty exists a functioning utopia of sustainability and peace. Gaviotas, a village founded in 1971 in the remote savannas of eastern Colombia, Llanos region by Professor Paolo Lugari, is a self-sufficient community of about two hundred. The sixteen-bed, 7,266- square foot solar powered hospital was designed and built by community members between 1982 and 1986. Gaviotas Hospital, elegant in its pragmatic functionality manifests a humanistic core value that identify as an oasis of imagination and sustainability Utopia to Reality Gaviotas Hospital started out as an experiment by a group of local engineer, scholars and scientist in attempt to transform an empty and remote plot of land with no arable soil into a rich and self-sustaining productive community. One of the most remarkable process of developing Gaviotas was regenerate the soil (which had a high acidity in the soil, pH4) into growable condition for trees. Scientist found a solution by using Caribbean pine trees, which have a symbiotic relationship with mycorrhizal fungus that helps to keep them alive in acidic conditions. The pine tree help provide shade, reducing the ultraviolet rays penetrating the earth and with the increment of rain fall. All these combinations help created a fertile soil with a pH value of around 6.8. The community is now able to grow different rages of agricultural food. Key Disease Treatment Eighty percent of diseases in Colombia are water-related disease which include Hepatitis A, Hepatitis E, Typhoid Fever. All these disease causes the victims to exhibit signs of fever, jaundice, diarrhea, abdominal pain and sometimes death if left untreated. Considering all these diseases, the main causes of suffering for the local population is gastrointestinal disorders disease, which affect seventy- five percent of the population attributable to unclean drinking water. Lugari shifted his attention from curative to preventative medicine by supplying clean water straight from Gaviotas. The hospitals provision of purified water by using simple solar energy distillation technology to immediately reduced sickness and deaths previously plaguing the villages. Sustainable and Built Environment When a new building is found to show signs of water leakage into the new building, it is immediately seen as a design and construction fault by the architect or contractor and they are force to absorb the cost of repair. On the contrary, if there is excess heat in the building causing thermal discomfort to the user, the user will automatically assume its the weather and complain about it without further investigating on the design. Resulting in installing air conditioning systems for their house. Bioclimatic error is neglected in the end. The Gaviotas Hospital feed solely on clean energy by taking advantage of nature. Functioning as an off-the-grid structure, the hospital relies on solar, wind power, mini-hydraulics and biomass for the buildings modest energy demands, the hospital is able operate without consuming drops of oil or fossil fuel. All this was made possible by integrating passive design strategies for cooling. A series of underground ducts enabled the buildings interior to maintain cool temperatures by creating a convective loop: cooled underground air entered the building, and warmer air escaped through honeycombed shaped air channels in the double layered corrugated roof. Despite frequent 100 percent humidity, a passive dehumidification system inspired by the workings of a termite mound contributed to comfortable indoor conditions. The surgical room maintained 17 percent humidity year-round the lush landscape was replete with organic produce and medicinal herbs. People were kept connected to the outdoors through operable skylights, daylit spaces, and a retractable galvanized metal roof over patient areas which provide view at the night. Looking into Bioclimatic Technologies Underground Ventilation Duct- During the day of dry season, temperature is range between 17ÂÂ °C to 35ÂÂ °C. Ventilated air is circulated through 5 large underground thermal stabilizing ducts by wind and wind extractors at a constant temperature of 25ÂÂ °C. Heat is distributed through the duct within the garden, maintaining the temperature of the soil several degrees below average thermal weight of the region. Double Coolant Cover- The ceiling of the hospital consists of a double coolant layer which allows circulation of air. The upper layer absorbs heat and induces the circulation; the lower layer stays cool, avoiding infrared radiation from the upper layer. Sliding Roofs- The rooms in the hospitalization area have manual operating sliding roofs. These sliding roofs is operated by bicycle mechanism which allows to withdraw 60% of its cover during both the day and night. Utilizing the sliding roofs helps sterilize the room using radiation and also control exposure of sun to the patient. Wind Turbine References http://reps.chelseagreen.com/files/pdf/gaviotas_pr_LowRes.pdf Gaviotas: A Village to Reinvent the World, 2nd Edition http://www.nationalpost.com/sense+sustainability+utopia+made+real+colombia/1302554/story.html Nature and Healing Emotional, physiological, social and cognitive benefits are generated in contact with nature as demonstrated by researches in an assortment of fields over the course of recent years. All the benefits which include improvement of emotional functioning, attention capacity and feelings of self-worth, reduces mental and physical stress that effects people on the individual level. Social benefits are also evident from studies of recreational activities and gardening. Being in a natural setting strengthens group ties and promotes prosocial behaviours. However, the understanding of nature healing is not all equally beneficial. Tall large trees, water features and a variety of shrubs and flowers serves better healing purposes than spaces with only grass. Humans evolved in the a natural rather than artificial or human-constructed world. Biophilia developed as a genetic tendency because of our species long dependence on functionally adapting to the natural environment. Given the evidence of the health and well-being benefits that accrue from contact with nature, it is somewhat surprising that healthcare institutions have slowly incorporating nature into building and site design. Gardens, sunlight, and landscape views have positive effects on both patient and financial outcomes. To enhance connection to nature, healthcare buildings have incorporate more views of nature and sunlight in healthcare setting. Sunlight in patient rooms is also associated with a reduction in pain, stress, and depression and gives out positive moods. Case study Paimio Sanatorium The sanatorium is an establishment for the medical treatment of people who are convalescing or have a chronic illness. The Paimio sanatorium is a former tuberculosis sanatorium in Paimio, Southwest Finland, designed by a Finnish architect Alvar Aalto. Prior completion in 1932, the building served exclusively as a tuberculosis sanatorium till 1960s, and then converted into a general hospital. The building was soon nominated to become a UNESCO World Heritage Site due to its importance. Alvar Aaltos starting point for the design of the sanatorium was to make the building itself a benefactor to the healing process, which he referred the building as a medical instrument. Alvar Aalto utilized what was naturally available which was sunlight due to lack of medical advancement. Sunlight balconies was design on each floor of the building to improve lives of the tuberculosis patients in Paimio Sanatorium. Weak patients were able to pulled out of their bed to rest in an environment to be exposed to sunshine and clean air. Furthermore, the sun balconies are also a platform for patient to take pleasure in the generous views to the woodlands surrounding the place. Effectively incorporating these biophilic design elements in constructed buildings and landscapes to varying degrees and in various combinations can enhance human health and well-being. Biophilic design elements can guide healthcare designers and hospital developers in addressing the inherent human affinity for nature. Purified Air, Clean Air? Good Air, good Health There have been many developments in the science and practical application of improved indoor air quality. Most recently, these developments have been in the area of source control for which the industry has developed effective guidelines and best practices. Efforts began in the 1980s with the indoor air quality guidelines of the World Health Organisation (WHO). Using these guidelines appropriately, we can inform building owners and operators about the quality of the air in their facilities. Indoor air samples taken in a building pre- and post occupancy and during its functional life as part of an ongoing commissioning program, can be analysed for chemical concentrations. The goal is to design, construct, and operate healthcare facilities so that the indoor concentrations of chemicals of concern (carcinogens, reproductive toxicants, and chemicals with chronic or long-term health effects) are low enough to minimize their harmful effects and not impact the occupant health negatively. Four Design Principles for Healthy Indoor Air Quality Source control: minimize the indoor chemical concentrations by reducing or eliminating pollutant sources. For healthcare facilities, this involves two separate strategies: The building: Select and install building materials and finishes that minimize or eliminate indoor pollutant sources The buildings contents: substitute low-emitting furnishings, medical products, materials, and cleaning agents for the previously used, more toxic materials. Examples of this are the use of PVC-free furniture and window shades and the use of nonlatex gloves. Ventilation control: Provide adequate ventilation to dissipate and purge indoor air pollutants. Building and IAQ commissioning: This is a process used during design and construction to verify that a building is constructed as designed and operates as intended. Recommissioning should occur regularly to ensure that the building continues to perform as intended. Operations and maintenance: Perform regular inspection, maintenance, and cleaning of the building and its contents. Case Study University of California-San Francisco Osher Center for Integrative Medicine Numerous building products, including floor materials, wall panels and ceiling tiles in the Osher Centre for Intergrative Medicine have been reformulated chemically of building material to reduce chemical emissions based on these specifications. Many institution trade groups have begun developing or have already developed the same level of compliance certification. Breathing Easier Over the last twenty-five years, much attention has been paid to improving indoor air quality as a result of the practical application of scientific research with a new consciousness about occupant health, architects and engineers are producing new building designs, system, and specifications. The manufacturing industry is responding with both reformulated and brand new green products. Giving material specifiers more confidence in selecting healthy materials, and construction industry is responding by incorporating green construction methods. Scientific test proves and qualitative feedback from occupants of these enhanced IAQ buildings confirms that improved indoor air quality improves every breath staff, visitors, and especially patients take and how they feel. A larger healthcare infrastructure will mean more energy, more materials, more development. Without the transformation of the building sector in healthcare, continued system expansion will increase the ecological resource burdens within communities. The transformation of the materials marketplace in the service of indoor air quality will be challenging. Without the limitation from organisation limiting on the budget and purchasing power of healthcare industry, greener cleaning products, and improved indoor air quality can have a major impact on moving toward cleaner building.

Philosophy of Teaching Statement :: Education Teachers Careers Essays

Philosophy of Teaching Statement Education is one of the best professions to venture into. I believe a teacher should be a role model, should believe in their students, and try to help their students in any way they can. I feel that a teacher is one of the most important people in a child's life. A teacher is someone who loves and cares for her students. There are different natures of students. The first kinds of students are the ones who enjoy going to school and learning. These students are the most pleasurable to teach because they are willing to learn and it is very easy to deal with them. The second type of students are the ones who want to learn, but may not understand the concepts of the subjects you teach. I feel that if you can reach these students you have really touched a child's life. The third kind of student is the type that does not care if they learn or not. My heart aches when I see this happen. A teacher should try to assist this type of student as much as they can. The reason these students do not want to learn may be because they are making a cry for help. The purpose of public education is to give a child a better future. Without common knowledge people could not function in today's society. Why is education important? One wonders when they are in school why they must learn some of the materials that they do. The reason why we must learn is to stay ahead of others. If we do not learn then we may as well give up on being as smart as or smarter than others. As a country we have got to keep up with other countries, or we will see the demise of our homeland. As a teacher I hope to accomplish many things. A teacher is a person who should touch lives. If I can touch a person's life in some certain way it will make a difference in my life.

From Moniza Alvis poetry, how do we learn about the challenges of Essa

From Moniza Alvi's poetry, how do we learn about the challenges of living between two cultures? Moniza Alvi writes many poems based on the difficulties she faces whilst living between two cultures and I am going to explore these difficulties through the following poems: - "The Sari", "Throwing out my Fathers Dictionary", "an Unknown Girl" and "Presents from my Aunts in Pakistan." Firstly, I am going to discuss her poem "The Sari" which is a metaphorical poem telling us what happened to her in early life. The poem begins, "Inside my mother I peered through a glass porthole", which creates an image of a baby in the womb. It then continues to say, "the world beyond was hot and brown", which suggests that she was born in Pakistan. The second stanza represents her Pakistani life consisting of a father, servants and animals; "They were all looking in on me - Father, Grandmother, the cook's boy, the sweeper-girl, the bullock." This shows us the differences between the Pakistani and English culture and also what her life would have been like if she had stayed in Pakistan. The phrase "the bullock with the sharp shoulderblades" uses a repetition of soft consonants suggests a feeling of calmness at being somewhere she knows she belongs. The third stanza links her Pakistani and English roots, "My English grandmother took a telescope and gazed across continents", giving the notion that her Grandmother wishes for he upbringing to be in England. The use of the word "gazed" in particular gives an impression of great eagerness. The third stanza begins with her journey from Pakistan to England; "All the people unravelled a sari. It stretched from Lahore to Hyderabad." This suggests that the unravelling sari is showin... ...ttempts to recreate herself in their culture. As you can see, Pakistani beliefs are very different to those held by the English. Moniza Alvi's poetry is deeply influenced by her cultural influences. This is obvious because the majority of her poetry is based on the difficulties of living between two cultures. Her poetry is also influenced by fashions in writing. Her style is very modern and contrasting to pre-20th century poets, and this enhances younger reader's appreciation of the text. In conclusion, Moniza Alvi was privileged to have lived between two cultures because it meant that she was welcomed into two communities and had the opportunity to experience different ways of life. However, all good things come at a price and for this she suffered the issues of not knowing where she fit in, which values she held and having high family expectations.

Arts and Sciences essay Essay

â€Å"To what extent does the subjective nature of perception act as an advantage for artists and an obstacle that is to be overcome by scientists?†Ã‚  In the theory of knowledge, there are four ways of knowing: perception, reasoning, language and emotion. The central focus is on perception which is fundamentally about using one or more of the five senses to gain knowledge. There are several areas of knowledge such as the arts, sciences, human sciences, history, mathematics and ethics. However, the two focal areas of knowledge are the arts and sciences. A science is an area of knowledge where the scientific method is employed through formulating a hypothesis, constructing a method and drawing a scientific conclusion from the results. The arts are completely different on the other hand. It accentuates the importance of using one’s imagination and expressing emotions through an aesthetically pleasing medium be it visual arts, drama, dance, music or literature. Perception is known to be very subjective which means that different individuals can perceive and interpret the same object in a different manner. What may be deduced by someone may not be the same as the conclusion that another person has drawn. The subjective nature of perception has been known to obscure the nature of science and at the same time, work well for artists. Despite certain exceptions, the subjective nature of sense perception can be viewed as a substantial advantage for artists but it can be a hindrance for scientists. Perception is known to be very subjective regardless of the sense because different people have different abilities and tastes. We know perception is subjective because one person might perceive something different from his/her acquaintance. For instance, in the movie A Beautiful Mind, the protagonist Nash has taken drugs therefore he hallucinates. Whilst he sees images of his past, his family and friends are not able to see or hear those images therefore Nash’s perception has been substantially deceived. This shows that the perception is skewed towards one viewpoint because people have different abilities to see and hear different things. Another reason why perception may be subjective is because different individuals have different tastes and this can formulate differing opinions about a particular topic. For example, a Middle Eastern person, who is not very accustomed to spicy food, might find jalapenos very spicy because of the amount of heat in jalapeno however an Indian may find it insufficiently spicy because they eat much spicier food at home. Across the world, different people have contrasting tastes therefore this makes the nature of perception even more subjective. However, there are counter claims which contravene with this knowledge issue. For instance, when it comes to color, almost everyone can agree on one standpoint. For example, everyone can safely say that the sky is blue including the color blind people because they only struggle perceiving the colors red and green. This shows that perception is sometimes objective. There are some other examples that apply to the different senses besides eyesight. For example, coffee without any sugar is very bitter and almost all, if not all people can agree on the fact that sugarless coffee is bitter. This shows that there are some aspects of this world where people’s views about a particular object are the same no regardless of where they originate from. This means they acquire the same knowledge. However, the fact still remains that perception can sometimes be subjective because not too many people would interpret an object in the same manner due to differences in tastes, abilities and cultural perspectives. Moreover, we know that the subjective nature of perception can hamper a scientist from gaining correct knowledge about the sciences. For example, according to what we cover in the chemistry syllabus, the atom is composed of protons, neutrons, electrons, electron shells and orbitals. However, these subatomic particles are so infinitesimally small to the extent that no one can be able to see them, not even with the aid of a microscope. This can pose a major problem for scientists because it hampers with their knowledge of atomic chemistry. It also ignites doubts about whether claims about the atom are correct or not. There are many experiments to find out what exists within an atom but they are all different, thus substantiating the subjective nature of perception. However, this can prove to be an invalid argument because different people interpret different phenomena differently. In this case, even though all the people would struggle to see the subatomic particles, some people would more easily find evidence of atomic structures. Acids are another example which substantiates the subjectivity of perception. Orange contains an acid called citric acid which has a high pH and is therefore a weak acid.

Developing a Product

The business I am studying is called ‘Rocco's Pizza'. Rocco's Pizza was established in 1980 and is a franchise whose stores are located in Bristol, Southampton, Surrey and Camberley. The store I am studying is Located in Greenford – London. Rocco's Pizza mainly sells low – medium quality pizza. As well as pizza, they sell other appetisers such as garlic bread, chips, chicken wings, ice cream and soft drinks. Rocco's pizza has their own online store (http://www.roccospizza.co.uk) in which customers can place there order and get it delivered, or have it collected in stores. The main product the shop sells is a pizza. Before the pizza is made, the employee has to make the dough which is made from flour mixed into water. The size of the dough depends on the size the customer order. They come is a variety of sizes from 7 inches (small) to 15 inches (extra large). Once the dough is made, they flatten it out into a circular shape and add the basic cheese and tomato sauce. They then add a variety of topping which is decided by the customer such as Pepperoni, Chicken, Mushrooms, Sweetcorn, Bacon etc. They come with a choice of crust: deep pan – a thick crust that goes around the edges of the pizza or no crust. Once the raw pizza is made, it is put into the oven. While it is in the oven, the pizza rises, the cheese melts and the toppings are cooked. After it is cooked, it is immediately put into a box so it is kept freshed and is either delivered to the customer or given to them in store. The shop I am studying is located next to a school. This is a very good location as the students are likely to go out for their lunch and having a fast food restaurant next to a school would mean the student are more likely to go there. However they face competitors with other fast food restaurants nearby such as 2in1 Pizza, Lahore Spice and Harry's Fish Bar. Their competitors are a major concern as they're located closer to the school which make the students more likely to go there them rather than their shop. Form and Function: Form is the appearance of an item – what it looks like. For example the form of a football is a sphere. Aesthetic is the beauty of a product – people buy the product based on its look for example a piece of art. The form the dough of the pizza before it is cooked is a pale colour and has a circular shape once it's flattened out. After the pizza has been baked in the oven, it rises and the colour of the crust turns from a pale colour to a brown colour. The toppings, along with the cheese, on the pizza become cooked and the colours become darker. The form of the box is a cuboid. It is made from cardboard with information on it written from ink. The lid of the box tucks inside so it is easy to open and it leaves minimum opened space so it is kept fresh for longer. It is small and compact so the pizza doesn't move around inside. The function of a product is what it does. For example the function of USB flash drive is to store and back up files. The main function of the pizza is to be eaten by customers. It also has to look and smell good so it would attract to the customer. The main reason why people eat is to satisfy their need to eat. Another reason why they eat it is for its taste. The function of the box of the pizza is to keep the box fresh. It also advertises the business i.e. through its logo and it gives instructions on how to reheat the pizza. Another thing the box does is it informs the customers of the business such as contact details. The box has flaps on the inside to support the lid. The dough on the pizza is rough when it's made but once it's rolled out, it has a smooth feel. Flour is put on it so it doesn't stick to the surface when it's being rolled out and can be easily removed after it has been baked. Once it has been baked, it has a softer texture which mainly due to the pizza being raised. The cheese also has a softer texture because it has been melted. The toppings on the pizza and the base turn darker as it has been cooked. Quality of Materials: Rocco's Pizza buys their materials from JJ Food. They buy it from here as they provide a range of different materials such as packaging and ingredients. They chose to buy from their as they're relatively cheap and also provide to other fast food retails such as ‘Ali's Fast Food' and ‘Chicken Ranch'. However, not all of their products are bought from JJ Food. For example, they buy their sweetcorn from retailers such as Tescos as it is more convenient for them Rocco's Pizza uses medium quality materials. They use this as they want to provide their customers with a good service whilst making as much profit as possible at the same time. If they used high quality materials, they would have to charge a higher price for the pizza which may lose customers. If they used low quality materials the customers won't be satisfied and my never go there again. The ingredients involved in making a basic pizza are: flour, cheese, tomato sauce and the extra topping decided by the customer. These again are all medium as they can't afford to purchase high quality materials. The basic ingredients: Flour – This is used to make the base of the pizza. The base is use to hold the rest of the toppings. Pizza- Normally small fast food restaurant would buy their pizza sauce from JJ food or from a supermarket; but according to the questionnaire Rocco's Pizza filled out, they use their own special sauce which they make themselves Cheese- The cheese is poured on top of the pizza and is grated so it can be scattered around the pizza. Selection of topping in which the customers can choose from: The toppings they have are: Pepperoni, Ham, Mushrooms, Onions, Green Peppers, Tomato Beef, Pork, Smoky Bacon, BBQ Sauce, Chicken Chunks, Prawns, Tuna, Anchovies, Pineapple, Jalapenos, sweetcorn, and Mexican Beans. Rocco's Pizza allows their customers to choose from a selection of topping as they don't want them restricted the choices of pizza they provide. Also, because different people like a different combinations of toppings. Customer Service: Customer service is the services the business provides for its customers. Different business offer different services as they have different budgets. For example Tesco can offer more services such as delivery unlike a local retailer. Rocco's Pizza offers these types of services to its customers to enhance their reputation as there a competitors nearby i.e. 2in1 Pizza. They also want their customers to be satisfied so they will want to shop there again Rocco's Pizza's offers a variety of services to its customers. One of these is free delivery however to be eligible for this, the order must be à ¯Ã‚ ¿Ã‚ ½8.99 or more. Delivery is only available around limited areas as it would cost them a lot if they were to deliver to wider areas. Delivery can be done over the phone or at the counter at the customer's convenience. It can even be done online. This is useful as they customer can change what they're purchasing before they've ordered it. If they did this over the phone, they could cause annoyance to the staff. It also allows them to view the menu so they can see any special offers available Delivery is offers so they can get a wider audience. If they didn't offer it, their only customers will be the local people however, since they do offer delivery, customers who don't live so close can order from them at the convenience of their own homes and get it delivered to them for free. Rocco's Pizza allows their customer to pay via debit or credit card. This is convenient for their customers as they don't have to carry around money with them when buying from the shop. They can also control the amount they spend as is they pay with cash; the customers may have some change left over and spend it on other stuff. Paying via credit/debit card can be done in stores through the credit card reader. Rocco's Pizza can't offer return on purchases because it is food. It can only be returned if there is something faulty with the pizza for example if a hair is found in there; however this is a very rare occurrence. If there is something faulty with the pizza such as if the wrong toppings are put on, then they can either offer the customer with a refund or a freshly baked new pizza. Rocco's Pizza gives their customers offers to attract them. They have 4 deals in which they provide to their customers: 1. Buy any medium pizza and you can get the 2nd, up to the same value, for à ¯Ã‚ ¿Ã‚ ½2.00 2. Buy any Large Pizza and get the 2nd, up to the same value, for à ¯Ã‚ ¿Ã‚ ½3.00 3. Buy a medium Margherita with up to 5 toppings, with Garlic Sticks or Garlic Bread, a portion of Potato Wedges and 2 cans of soft drink for à ¯Ã‚ ¿Ã‚ ½12.49 4. Buy A Large Margherita with up to 5 toppings, with Garlic Sticks or Garlic Bread, Hot Wings or BBQ Wings and a 1.5 litre soft drink for à ¯Ã‚ ¿Ã‚ ½15.99 The waiting time at Rocco's Pizza is average. The delivery time is roughly 30 minutes as they have to make the pizza and deliver it to the customer's house. If there are delays, the customers may get frustrated and may never shop their again. They may even refuse to take it a demand for a refund. If people aren't satisfied with their customer service they're providing for example the waiting time is long, then they could complain to the manager. However it is not always bad as they can take the complaints as feedback and improve from it. Resources: Physical: Like every other business, Rocco's Pizza needs a building in order to start selling. This is put on land. They use a lot of resources in the day-to-day running. One example of a resource they use is an oven. They use this to bake the pizza. They have around three to four of these as it speeds up if there are a few people ordering a pizza at the same time. They also need a kitchen in the building to make the pizza. The kitchen is also used to wash any dishes such as pizza trays and cups. The shop front is separate from the kitchen and is used to serve the customers. Rocco's Pizza has their own delivery vehicle. It is used to deliver pizza to the customers' house. The delivery vehicle has to have enough fuel to last enough deliveries otherwise the customers will get frustrated. Rocco's Pizza use a car over a motorbike as it is less likely to get spoilt. However unlike a car, a motorbike can get through traffic more easily and get to the customers house quicker. The tools required to make pizza: Pizza cutter – This is used to cut the pizza into even slices. It goes from one edge of the pizza to the opposite. The number of times it is done depends on the size of the pizza for example, if it is a 7 inch pizza, it would be cut 2 times making 4 even slices whereas if it was a large 12 inch pizza, it would be cut 6 times making 12 even slices. A separate cutter is used for vegetarian pizzas and non-vegetarian pizzas so no trace of meat gets passed. Oven – This appliance is used to bake the pizza in. The person who operates it, sets the temperature and waits till the pizza has finished baking. The over would have a see-through glass on it so the staff can see whether it's cooked or not. Rocco's Pizza would have around 3 – 4 of these in their shop as they can make more pizzas if there are a few people ordering at the same time. Pizza tray- The pizza tray has 2 purposes. One of these purposes is a mould. The staff can place the pizza base inside the try so they can get the exact size of it. For example, if a customer ordered a small 7 inch pizza, the staff would get the 7 inch tray and place the pizza base on it so they can get a perfect 7 inch pizza. This is useful as they don't have to waste time measuring in out themselves. The other purpose of the pizza tray is to hold everything together whilst it is being baked in the oven. Rolling pin – This is used to flatten out the dough into the pizza base before it is placed on the pizza tray. Human: Human resources and the people used to make an item. The main person who works at Rocco's Pizza is the manager. He is the person in charge of the business and chooses who to employ. He also makes major decision such as what the money is going to be spent on. Rocco's Pizza tries to minimise the amount of employees they have in order to make a bigger profit. There a different types of staffs who work at Rocco's Pizza. One example is the person who works at the shop front operating the till. They take the customer's order, take their money and give them their change and receipt. Another employee who works at Rocco's Pizza is the kitchen staff/chef. This staffs makes the pizza based on the customer's order. The final staff that work there are the delivery people. These people take the order and deliver it to the customer's house The staffs are given training in order to perform their role better. For example the staff that operates at the till will be given training on how to work the till faster making waiting queues shorter. The kitchen staff would be given training on hygiene and the delivery people would be given training on taking different (shorter) routes so they can get to the customers houses quicker. Financial: Financial resources are the fund which is available to the business which is used to run and make a product. According to the questionnaire, Rocco's Pizza needed à ¯Ã‚ ¿Ã‚ ½100,000 to start up. The used two sources of finance – internal and external to gather the money: The internal sources of finance they use, is retained profit. This is the profit made the business in which the owner invested back in. This source of finance is useful for Rocco's Pizza as they don't have to pay back interest on it and they have the cash immediately there however the money could be used for other reason such for the owners own personal use. One external sources of finance they use, is a loan. This is when they borrow money from the bank and pay it back with regular instalment with interest added on. The advantage of using this is that they can borrow how much they need whenever they want but they must pay back interest and it could take some time to get the loan approved. The finance used by Rocco's Pizza is used for many purposes. The main reasons they use it is to buy the materials from JJ Food. They buy it in bulks as they get it at a discounted price. This is good for Rocco's Pizza as they get it cheaper and it is good for JJ Foods as they're getting a large order. Another way in which they use the finance is to pay the employee's wages. This is their major expenditure so they have to only get the right number of employees as they're not a very large business. Rocco's Pizza Also uses the finance available to expand on their business. For example they can buy more hi-tech equipment like a better oven. They can also use it to expand on the building itself as it is relatively small. Rocco's Pizza has the tough challenge of paying bills. They have to pay bills for water, electricity, heating, lighting and the worse of them all, business tax. They have to try and minimise any wasted resources in order to reduce bills. A way in which they could do this is by turning of the lights and radiators when they're not in use. A computer is an important financial resource to Rocco's Pizza. It is important to them as it is used to draw up financial data such as cash flow forecasts, budgets, profit & loss accounts and balance sheets. They can use this data to see how well their business if doings convince bank manager to take out a loan should they require one. Materials: The material resources are the equipments needed to make an item. For hygienic reasons, the staffs at Rocco's Pizza have to wear equipment while they are making the pizza. An example of an equipment wear is hairnets. This goes over the head and is used to prevent any hair pieces from falling on to the pizza. They also wear rubber gloves when preparing the pizza to stop and dirt or bacteria from spreading. This is used as a precaution when though the employees wash their hand before they are making pizza. Rocco's pizza has a computer located in their store which has many purposes. One of which is to order stock from JJ Food. They use the computer to select the amount of quantity they want and to enter their shipping and contact details. Another reason they use a computer is to design and print out their leaflets. They would use a software like Microsoft Word as it has a variety of features such as word art and a wide selection of fonts. They also have a till which is used to calculate the customer's order and is also used to print out their receipts. The till also contains change in which the cashier has to give to the customer if they don't have any change.